All small businesses in today’s market should be building their business brand online. If you aren’t yet ~ well you better get to it! I’m sure just a few years ago the main way you would search for a local business would be the phone book ~ right? But now think about it, what is the first thing you do if you want to learn more about a business ~ you probably do a search online in Google, or on Facebook, and even maybe do the search on your hand held device or smart phone. That’s why it is so important to start getting your business name out there online where people are searching.
There are several ways to get your business brand set up online ~ here just a few options:
- Google Places
- Your own Website
- Your Own Mobile Website
- A Facebook Business Fan Page
- A Facebook Places Page
- Directory Listings
- A Blog for your business
- Offering Coupons for your site on a coupon site
- Facebook Deals
- Youtube
Once your business brand is set up online for better online exposure then the next steps are to start driving traffic to those web pages with strategies like:
- Search Engine Optimization
- Facebook Ads
- Google Ads
- Back Linking Campaigns
- Directory Listings
- Article Marketing
- Ezine Ads
- Press Releases
And then one of the most important but often overlooked steps is to monitor your brand online with a brand management strategy using services like:
If your business is not online ready for maximum exposure be sure to follow these steps above to start getting the brand recognition you need to excel in today’s business market!
To Your Success!
Kate Wilber
The Marketing Momma