Visit The Work At Home Success Blog
Hi everybody! Hope you are doing well today. I just wanted to give you a quick reminder that I am away on tour this week. I am guest blogging at www.workathomesuccess.com. Come by and check things out. I am giving 5 Tips to Starting An Online Store throughout the week. Also it’s a good idea to just come by and check out what Leslie has to offer at the Work at Home Success Blog. It’s a great resource for anybody who is interested in working from home or even starting a small business from home.
Another quick reminder for this week is to tune in Friday for The Marketing Momma Blog Talk Radio Show. I will be interviewing Lisa from MyColorfulTreasures.com. She is going to be giving us some great advice on web design and graphic desing for online stores. So don’t forget to stop by on Friday to listen in.
Hope you all have a great week!
Kate
I’m going on a World Tour!
Hope everybody is doing good today! It is the start of Thanksgiving week and I’m sure everybody is really busy getting ready for the holidays. I just wanted to give you a quick update on upcoming events for “The Marketing Momma” blog.
Starting next Monday I will be on tour, yep you heard me right, I’m going on the road–well not exactly the road–but the Blog Tour road. I have been lucky enough to be invited to be a guest blogger at www.workathomesuccess.com. I am really excited about this opportunity and wanted to invite all of you to come along.
I will be talking about “Tips To Starting An Online Store” and will be sharing some of my experiences as an online store owner and a work at home mom. The Work At Home Success Blog is an awesome place to visit if you haven’t had a chance to check it out yet. Leslie provides some awesome information for anyone who is looking into working from home. She has every resource you can think of for work at home success.
Also if you are interested in learning how to line up your own Blog Tour check out Nicole Dean’s Blog World Tour Guide. She is one smart cookie and you can learn a lot from her and her unique marketing tactics. I learned everything I needed to get started on my tour and now have a month long tour lined up. Once I have all the details of my online road trip scheduled I will share the details here with you so you can tag along.
Hope everyone has an awesome holiday week and get to start your holiday shopping soon. Speaking of holiday shopping don’t forget to hop over and visit my Barefoot Bella Blog for a list of some great deals online for CYBER Monday. I included a pretty long list of holiday sales to check out.
Have Fun Shopping!
Kate Wilber
Learn from Other Successful Online Business
Hi everybody,
I just got done my interview with Kay Green from www.MyPreciousKid.com on my Blog Talk Radio show and let me tell you she gave some really great advice. When you get a chance listen in on the interview.
Kay has been in business online for over 8 years and she really shared alot today about her challenges and success in building that business.
She shared how she went from 3 orders a week to about 50 orders a day over a period of time by adding different marketing strategies into her business and staying consistent with the ones that work. If you could take just a little bit from her advice and apply it into your online business just think of the difference that could make to your bottom line.
I also came across a video today that I wanted to share with you on Lynn Terry’s blog–this video really struck a cord with me because it really summed up what it’s like to build a business online and to do it around your passion. As a woman in business myself building my business around my passion–(which is helping other moms learn to build a business online so they can work from home and have the awesome experience of raising their kids and bringing in an income with a successful business—wow that was a mouth full!!) this video was right on target. It really shows why I can’t recommend Lynn Terry’s Elite Group enough—this video just gives you a peek inside what Lynn’s forum has to offer–she really is a great mentor to follow.
Hope you have a great weekend!
Kate Wilber
Tips from an Experinced Online Store Owner
Hi guys! I just wanted to give you a heads up about the interview I will be conducting tomorrow with Kay Green the owner of www.MyPreciousKid.com on my BlogTalkRadio Show.
This interview is part of the series teaching how to start an online store and you won’t want to miss it.
Kay has had an online store since 2001 and has had some great success. I always love it when successful people are willing to share their tips and advice because I think we can all learn so much that way. They say the best way to become successful is to find someone already being successful at what you want to do and learn everything you can from them and then repeat it in your own way. Don’t try and reinvent the wheel–learn what works and then take action and use it.
So don’t forget to listen in tomorrow at 12:00 noon–she will be sharing some great advice on how to market your website and get some great exposure for your online business speaking from her experience of working online for 8 years.
So since we are on the subject of learning from great mentors–I also wanted to share with you another great place and person that I have learned a lot from recently. Her name is Lynn Terry and she is so generous with her knowledge and experience–I just recently joined Lynn Terry’s Elite Club and have honestly learned more in two weeks of being a member then I had all year. This membership is such a steal for what is offered there–I can’t rave about it enough. The forum is filled with other like-minded extremely helpful individuals and believe me you can’t go wrong–make sure you check it out if you want to learn as much as you can about building a business online and still stay on a reasonable budget while doing it.
Here is an interview with Lynn Terry and Nicole Dean that can give you some great insight about Lynn and what her knowledge is.
Have an awesome day!
Kate Wilber
Interview about SEO
Today I just wanted to remind you to try to listen in to my interview I am doing at “The Marketing Momma” Blog Talk Radio show with Carla Phillips from MySEOGal.com. You can see the link here to the right side of the blog post for the interview. The broadcast is at 12:00 Noon —but if you can’t make it that’s ok–it will be recorded so you can check it out when you have a chance.
We’ll be talking about SEO and Carla will be giving some of her expert advice on how to use proper SEO with your website or online store. Also if you get a chance check out her services that she offers—I actually use Carla for my SEO for my Barefoot Bella boutique and I have had some great results due to her work –so I can wholeheartedly recommend her. So check out our interview for some great tips from an expert on SEO!! Search Engine Optimization By My SEO Gal. Carla is also a contributor to the “SEO Lessons” portion of the StartAnOnlineStore.com Ecommerce Training School–so if you want to learn what she knows about SEO check out the course for some great instruction on proper SEO for your website.
Start An Online Store
Have you been trying to decide which work at home business is right for you?
Well here’s your chance to find out by checking out my FREE CD to see if starting an online store is right for you.
Check out my new course that is now available. StartAnOnlineStore.com This is an 1o Volume course that teaches everything you need to know to start an online store and build it into a booming business. You can check it out by requesting the free report to get a taste of what the course covers.
I cover everything you need to know for getting an online store up and running on a limited budget and building it into a successful business. Taught from my own experience as online store owner(Barefoot Bella Children’s Boutique) this course will help you avoid the costly mistakes that some people make when first starting out online.
Check it out and let me know what you think!
Get Started Marketing with Video
I have some great tips for you today about marketing your business with Video.
I know that sounds a little scary for some people but believe me if I can do it you can do it too.
Marketing with video is a really hot topic right now online. If you aren’t doing it yet you should be because it really does help get traffic to your site and can give you a real presence online unlike nothing else.
Here are some basics to get you started and then if you are really interested in going full blown with this I have recommended some products and courses below that will teach you step by step how to market with video like a professional.
The first thing you need is a video camera that has the capability to download video to your computer. If you already have one that comes with a USB cable then you will just need to get some video editing software that will let you export an internet ready file. There are some free ones available like Windows Movie Maker or you can just do a search for free video editing software on Google.
I bought a little camera called a Flip camera that already has the sofware built right into it. You can find it right at WallMart for a little over $100.00. It was well worth the price because I also have used it to create email video birthday cards for my family and used it to make a little movie of my children’s school play. So it is doubling as a work/play camera. And it is soooo easy to use!
Next do a quick video about your business, what you have to offer, and how they can find you. Make sure your video looks professional and is interesting enough to catch peoples attention. Upload the video to You Tube and other similar video distribution places and you are ready to roll! Remember this is just a starting point to get you working with video and finding different avenues to promote your business. It doesn’t have to be perfect it just has to get out there in front of people so you can drive customers to your site.
Check out AskMrVideo.com for some great courses on marketing with video.
Also for other ways to use Video to promote your business check out this blog post!
Tips on Building a Business Brand
When developing a business in todays world you really need to find a way to make yourself stand out from the crowd. You need to relate to your customer on a personal level and find ways to convey your qualities as a business to them to build trust and an ongoing relationship. Here are a few ways to start building that relationship.
- Provide relevant informative information on an ongoing basis showing that you are an authority in your industry. You could do this by blogging, having a newsletter, social networking, etc…the key is to be informative, trustworthy, and helpful.
- Using video to build a relationship with your customers is a very powerful tool. When doing business online sometimes it is hard for customers to establish a relationship unless they can really feel like they have met you in person and gotten to know a little about your personality. Video can do this for you. Use video on your blog and on YouTube to get your brand out there.
- Building relationships with other successful people in your industry or niche is a tremendous way to establish a powerful brand. Don’t ever underestimate the power of relationships–some of the best business ventures are achieved when you combine two like minded individuals with the same goals combing their knowledge and effort.
- Find your Unique Selling Point and market that to your customer. Why is your brand better or different than your competitors and why should the customer choose you over someone elses business–let them know why.
- Let your happy customers build your brand for you. Use customer testimonials and reviews to help build trust with your potential customers.
Be consistent with your brand building and most importantly be authentic!
Why is Email Marketing So Important?
One of the best and effective ways you can market your business is to your already existing customers.
Once someone buys from you their is an established level of trust, and as long as you are offering quality products and service then you will keep that trust. That is why staying in touch with your customers is so important to the strength of your business.
Email Marketing is a great way to do this. Here are some tips on getting your customers to sign up for your email list or newsletter and keeping their interest.
- Offer them something fabulous for exchange of them signing up. So it is a benefit to them and you. An example would be a free book, or a discount coupon, or even a free product. It has to be beneficial to them in order for them to be willing to give you their email.
- Be consistent with your emails–if your customer expects to receive you newsletter weekly–then make sure you deliver it weekly, or if you advertise a monthly discount code–make sure you send them the code each month. Customers love when you follow through on what you are promising–that is how you build trust and respect for your business.
- Once they are on your list—do not try to sell to them everytime you send them a message. Provide them with helpful information that they will benefit from. Always give more then you take and go above and beyond what is expected and then you can’t go wrong. Your customers will love you for it!
- Final tip is try not to be too long winded—nowadays everyone is busy, busy, busy and if you try to make your emails too long your customer won’t have time to read it let alone follow through into buying from you.
How To Add Google Analytics to Your Site
Adding Google Analytics to your wordpress blog is a great way to keep track of your progress. This is the best way to see where your visitors are coming from and how many people are visiting your website.
For someone who is not very technical when it comes to working with websites adding google analytics to your website may seem overwhelming–but trust me once you have a step by step instruction on how to do it–it is very easy–and well worth the effort.
Steps On How To Add Google Analytics To Your Wordpress Blog
- Download the Google Analytics Plugin to your desktop and unzip the plugin
- Upload the plugin into your websites wp-content/plugins folder in your cpanel hosting account
- In your wordpress blog’s dashboard under plugins activate the google analytics plugin–you should receive a success message once complete.
- Go to your google account and login to http://google.com/analytics
- To set up your new website in the google analytics account–click on add website profile
- Then click on add profile for a new domain
- Enter the URL of your website and select the appropriate country and time zone.
- Google Analytics will then provide you with a block of html code–copy this code
- Then go to your wordpress blog admin–under appearance–edit–go to the footer php section and paste the code into the footer right before the <body>tag on the page. You can add this code to any webpage that you want to track on your site the same way.
- Go back to your google analytics profile and check the status to see if it was added correctly.
Those are the basics–if you have any questions or problems you can always contact me or there are also some quick instructions on setting it up in your google analytics account area. Good Luck!
