At one point in time, every small business owner is going to ask themselves, “Do I really need a website?” If your instincts are telling you that the answer is yes, you are absolutely right. However, many people believe that building a website is simply something that everyone else is doing, and a free, homemade website is going to make a difference. This is where many marketing mistakes begin.
Instead of asking a yes or no question, a better question to ask is, “Why does my small business need a website?” Your answer is as follows:
According to a 2015 study by Verisign, 84% of users believe that small businesses with a website are more credible than those without one. Why? Because in the 21st century, the internet is the new phonebook. When a consumer searches for a product or service, they need to have all relevant information at their fingertips in order to decide whom to purchase from.
Unless your business is in a rural area serving strictly local customers, you need to project your message to a wider audience. In an age where even houses are sold online, a website gives you the power to not only communicate more effectively with your target audience but also break into new markets and perhaps even take customers from your competition.
Your website is available 24 hours a day, 7 days a week, 365 days a year, whether you are in the office or not. By giving your customers the freedom to review your products and services, get to know your business history and vision, and formulate questions on their own time – be it at 2pm or 3am – you have a much higher chance of swaying their purchase decision in your favour.
With the focus shifting towards user experience, keeping your customers informed yet saving them time is a must. A website allows you to not only share your sales message but also provide useful industry tips and updates through FAQ pages, blog posts, etc. When someone needs to know about mortgages, they will not have to waste time calling you or searching elsewhere for the details that they need.
Contrary to popular belief, a small business website involves a monthly maintenance fee of under $100. Although this may be similar to the cost of a newspaper ad, a website is entirely your own medium with virtually unlimited space as well a design and voice that represents your business and no other.
If you are now reconsidering your decision to operate a small business with no online presence but are unsure of where to start, you’ve come to the right place! Our team is here to help you create a website that is worthy of your unique business identity.