Having a strategy planned out for your Facebook Marketing before you start is key to making your efforts effective.  Social Media can be a time consuming task if you go into it without a plan so today we will cover some basic questions to ask yourself before you get started.

What are your goals for Marketing with Facebook?

  • Increased traffic?
  • Increased Sales?
  • Brand Recognition?
  • Improved Customer service?
  • Build a community for your niche?
  • Save Money on advertising costs?
  • Expert Status?

Who is your target market?

Where does your target customer hang out online?

Are you going to allow your Fans to post on your wall for interaction? (Highly recommended)

How are you going to represent your brand online? As a personality or a company?

What industry leaders do you want to connect with?

What type of content are you going to share with your Fans?

What industry related groups are you going to join on Facebook?

What other social media pages or websites of yours do you want to connect your Fan Page too?

How are you going to track your return on investment? (even though Facebook is free ~ time is money ~ so you need to track whether or not your efforts are being effective)

Who is going to handle the daily tasks of managing your Facebook Fan Page? (You, an employee, hire a social media management company)

What other industry leaders can you share content from for your niche?  (knowing what’s new in your industry and sharing other leaders content can also present you as an expert ~ remember to always give credit where credit is due when sharing other people’s posts or content)

Knowing the answers to these basic questions will help you create a strategy for your daily Facebook marketing that will be more effective and targeted for maximum results.

For more strategies on Facebook Marketing make sure to check out “How to grow and connect with your Facebook Fans“.

To Your Social Media Success!

Kate Wilber

The Marketing Momma