Have you ever heard the phrase Content is King? This phrase is so true when it comes to building a successful online presence, it applies to your website content and your social media content. People come to the internet to search for the type of content they need and want. So the content you share is going to be how they find you and why they will want to connect with you and possibly do business with you. So creating great content and giving them what they need and want is soooo important if you want to build a sustainable online business.
When it comes to creating social media content one of the key factors that makes it all work is sharing content that is going to be engaging. Social Media is all about building a connection and engagement is how you do that. So today I wanted to share with you some great ways to come up with social media content that works and will help you build engagement and create those connections.
Creating Engaging Content Is Key on Social Media
When I create a social media marketing strategy for myself or for one of my clients the main thing I always focus on is sharing great content and sharing it often. It takes time and it takes work but after all this is your business and this is a marketing strategy so you need to put the time and effort it takes to create a strategy that gets results.
One big question I always get from my clients is “How do I come up with so much content to share each day?”
The answer to that is … you focus on what you can do for your Fans and Followers. How can you be of service to them on a daily basis? And then that is what you focus on when you create your content. Give them what they need and want and that builds the trust and relationship to move forward with.
There are many ways you can do this … you can be an encouraging voice for them each day, you can be inspirational to them with your own story and success, you can teach them what you know and be a resource for them, and you can get to know them and guide them with your knowledge and or services.
Here’s a quick list of the types of posts you can share that will accomplish all of these goals:
- Share inspirational and encouraging Quotes
- Share instructional or informational blog posts you have written
- Share other leader’s in your industry content therefore being a resource for top news and info in your industry
- Share instructional videos
- Share info on your products, services, or trainings that will be helpful to them
- Share things about your daily life so you can build a connection with them and get to know them
- Ask them what they need and want and then provide it
One of my favorite types of posts to share in that list above is to “Share inspirational and encouraging Quotes”. This type of post creates great engagement and just encourages a positive feel and culture to your business. Everybody needs a little motivation and encouragement each day … why not be the one to give it to them.
A great way to make your quotes stand out is by creating a cool image to put the quote on like the example I have below. It really livens up your page and makes it stand out and it makes the quotes fun and engaging.
How to create those cool images with quotes the easy way
Have you ever wondered how people create those cool looking images with quotes in them that they share on their social media pages? Here’s a quick video to give you the easy steps on how you can create them!
I can’t wait to see the cool quote images you come up with! Feel free to share a link to them in the comments below once you share them on your social media pages! I would love to check them out!
To Your Success!
Kate Wilber
The Marketing Momma
Need help creating content that works for your social media strategy? Contact me today to see how we can help!