Will they find you when they do a search?
As always the internet is changing fast … and the new social search feature on Facebook is going to make things change even faster. Think about it … the last time you wanted a recommendation on a good movie to go see, a great place to eat, or a fun idea on something to do on a lazy Saturday where did you go to ask? Google of Social Media? A year ago I would definately have said Google but things are changing and social media is the cause … and it has an effect on the choices people are making. And this is a huge opportunity small businesses need to be aware of so they can plan their marketing strategy around it correctly.
You can read more about Facebook’s new Graph Search here: As quoted from http://www.theverge.com “Facebook’s graph search can search among your friends and their activities in a way that Google simply can’t.” Facebook Graph Search still isn’t public yet, but you can sign up for the wait list here to get early access to try it out. But this is an exciting development in the direction social media is going.
Now that you know this search feature is headed our way there are some steps you will want to take to make sure you are ready and taking full advantage of these new options. Here are a few tips on what you can do on your Facebook Business Page to get your business ready for social search benefits according to Facebook:
How to get your Page ready
- Fill out your Page name, category, web address and About section.
- If you have a location or local place Page, update your address so you can appear as a result when someone is searching for a specific location.
- Share content directly on your Page: Only photos and videos shared on your Page can appear as results for photo and video-related searches.
- Strengthen your Page connections: Ensure you’re attracting the right people and having them interact with your content. If someone searches for restaurants in a particularly city, those that are most popular with their closest friends will be displayed first. Also, results that are similar to a searcher’s existing likes and interests may be more likely to appear.
The core principles of what works on social media is still 100% the same and relevant … and that is engagement and building relationships through your social media pages is what works and that is what will build a loyal following and relationship with your customers. But making sure your page is set up correctly to get the best benefits when someone is doing a search is a key factor you don’t want to miss!
Make sure to stop by my Facebook Page http://www.facebook.com/MarketingMomma so we can connect and get to know each other better
To Your Success!
The Marketing Momma
Kate Wilber is the founder and CEO of The Marketing Momma. She helps small business owners bring their brand online in an effective and affordable way. Specializing in WordPress Website Design and Social Media Marketing she thrives in working with other small business owners to bring their dream alive online using the top industry strategies for ultimate success! She has been working online full time since 2008 Read More