Managing your social media accounts can be an overwhelming task if you don’t have a system in place to keep you on track.  Knowing which tools to use can save you time and money and also relieve some added stress.  Personally I have 6 accounts that I manage everyday for my own business and then I also manage a few accounts for clients so staying organized and on task is a necessity…and that’s where some cool tools come into play.

Social Media Management Tools


This service has a free plan and also a very low priced upgraded pro version for only $5.99.  The great thing about hootesuite is that you can manage several accounts all from one central location so you won’t miss a thing.  No more having to login in to several accounts per can see everything going on on all of your social media sites from one dashboard.   Some great options this tool includes are a link shortener, direct messaging capabilities, scheduled posts, team collaboration(great if you have a VA helping you),  tracking results, mobile app ready, and managing of your brand mentions.

Nutshell Mail

This awesome service makes managing your pages a breeze by keeping you up to date on daily posts done by your fans and followers to your pages and sends you an email directly to your inbox several times a day(or how ever often you choose) to keep you updated on any interaction going on. This is a great way to manage your pages without ever worrying that you have missed anything.  You can also respond to the posts and comments right from the email for quick and easy access. Also if you have a very interactive page instead of being bombarded all day in your inbox with messages from each site you can have a summary of all of the interaction in one email.


Postling is a great tool for managing multiple accounts also with the added bonus of managing customer comments on Yelp and Citysearch.  You can see your newest comments, Yelp and CitySearch reviews, and tracking results all in one place.  Postling  brings all of the comments your readers leave on your blog, Facebook, Twitter, Flickr, and YouTube into one place. You can respond to the comments from Postling, saving you time and effort.  There is also a great analytics dashboard so you can track if your social media efforts are effective.

All three tools have great benefits and are great prices so I suggest checking all three of them out and then decide which one will suit you best for your daily social media management.  You may even find that using more than one of them will be what you need for a comprehensive social media management system.

To Your Success!

Kate Wilber

The Marketing Momma