A long term plan for effectively maintaining your Facebook Page
As we all know by now Facebook is a huge player in marketing your small business online. So if you don’t have a Fan Page set-up yet for your business ~ well ~ What are you waiting for??
Once you get your page set-up just remember your work isn’t done once you’ve launched your page. You will have three primary functions to make your Facebook page a profitable success. I will list them below and if you have any questions on how to effectively make them all work together stop by my Fan Page and post your questions so I can answer them for you.
Network and Connect
You’re going to want to let people know you have a Facebook fan page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page.
Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.
Consistently Add Value and Content
The best way to generate and maintain interest in your page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications.
Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.
Study Your Results
Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze your data in the insights section on your page:
- The number of interactions you have had with fans each day or week.
- The number of comments you had on your posts.
- The demographics of your fans
- The tabs, content, or applications that receive the most interest and interaction
And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting?
Create a plan to:
1. Network and spread the word about your fan page
2. Consistently add value and content to your Facebook fan page (Consider hiring an administrative assistant to manage your page.)
3. Analyze the results and build on your success.
The key is consistency ~ so make a plan and stick to it and you will be amazed at the results you get!
For more tips be sure to check out my free report the Facebook Marketing Roadmap.
To Your Success!
Kate Wilber