Article Marketing is a great way to get more traffic to your website and create a presence online. The best advice I can give you about article marketing is to make sure you provide good quality and unique content. I’m sure you have heard that content is king when working online and this definately applies when you are writing articles.
The main idea of writing articles is to become an expert in your field or niche market. If someone is looking for advice or information on a certain topic your article might just be the thing that gets them interested in your knowledge and therefore start a relationship with that hopefully soon to be customer.
The more quality articles you write the more exposure you will have to your niche and the more other people related to your niche will want to publish your articles on their websites. People are always looking for good content to fill their websites and your quality content might just be exactly what they are looking for. You can sometimes find newsletters looking for content to use and you may even be able to provide articles exclusively for certain ezines or websites in your niche. Make sure to keep an eye out for people searching for blog contributors or guest writers so you can contact them to see if you would be a good fit to contribute.
The key to article marketing is to get your content out there in front of your niche market. You can do this several ways. The easiest way is to submit your article to multiple article directories. I always submit my articles to www.ezinearticles.com but you also want to find directories that focus specifically on your niche. Make sure you track your articles also–so you can see which directories you have the best success with so that way you can focus on them the most.
And remember don’t try to “sell” in your article. Your main goal is to give quality information to your reader and to build a presence and trust in your knowledge of your niche. You will have a chance to inform your reader about yourself and what you have to offer in the resource box of the article. You need to put a link to your website in the resource box and if you have gotten the interest of your reader they will usually check out your link for further information.