Facebook Fan Page success starts from the very beginning of when you first set up your page. So I wanted to share with you a quick checklist to follow when you are first starting out with you Business Fan Page to make sure you start out the right way.
Here are the steps to make sure you covered:
You’ve logged into Facebook and created your page. Here’s a quick tutorial to follow when setting up your page to have a custom look using static fbml(but please be aware that after March 11th the static fbml will no longer be available to use for pages due to FB switching to all iframes) …or if you decide to hire someone to do a Custom Designed Fan Page then make sure to stop over to Bold Branding so we can go ahead and set it up for you.
You’ve used your real name instead of your business name or you have used your keywords in the title of your name to benefit for seo
You’ve uploaded a photo of yourself or you have a custom profile banner created combining your picture and a logo or other business related graphic
You’ve created the tabs you want to launch your page with and each tab supports your goals.
You’ve proofread and edited the content on the page to ensure it accurately represents who you are and what you want to accomplish with your page and you have also used proper keywords in your descriptions for seo.
You’ve used keywords in the title of your page for proper seo and exposure
You have created measurable goals for your Facebook Fan Page including but not limited to:
- Drive more traffic to your website
- Build your email list
- Sell more products/services
- Announce special offers and promotions
- Announce events
- Share news
- Provide value to your prospects and customers
- Share photos and videos
- Get feedback from clients and prospects
- Improve your relationships with your prospects and customers
- Improve Search Engine Optimization
You’ve identified and researched your target audience
You know who they are and what problems they have
You know they’re present on Facebook because you’ve:
- Interacted with them on Facebook already
- Utilized published research found online. For example graphs and charts.
- Utilized the Facebook Ad creation process to study the actual numbers of potential prospects.
- Been using Facebook successfully and know it’s time to add a fan page
You’ve create a short term plan for your Facebook page that includes but is not limited to:
- Welcome tab
- Opt In tab
- Product/Services tab
- Questionnaire/Survey tab
- Video tab
- Discussions
- About/Information
- News
- Contests
- Promotions/special offers
- Twitter and other social networking links
You’ve created a long term plan to maintain your Facebook fan page. This plan includes, but is not limited to:
Networking – you’ve integrated your fan page into your existing marketing tactics and strategies. Including:
- Email signature
- Autoresponders
- Advertising
- Other social networking sites
- Information products
- Content
- Website
You’ve invited all of your current Facebook friends to “You’re your page.
You’ve invited all existing customers and subscribers to “You’re your page.
You’ve created a long term plan that adds content and value on a regular basis. (or you’ve hired someone to manage and maintain your page)
You’ve connected with industry leaders on Facebook and invited them to become a fan.
You’ve connected with your competition on Facebook and invited them to become a fan.
Analytics – you’ve created a plan to consistently analyze and study your page results to ensure you’re on track to meet your goals. You’ve created a plan to analyze: (here is a helpful post by social media examiner on using FB’s insights)
- The number of interactions you have had with fans each day or week.
- The number of comments you had on your posts.
- The demographics of your fans
- The tabs, content, or applications that receive the most interest and interaction
- You added google analytics to your Fan Page
Congratulations! You now have a great start to your Business Fan Page. Now the main thing to do is stay consistent with your efforts and start building those relationships!
To Your Success!
Kate Wilber
The Marketing Momma