In this day and age, consumers judge businesses without ever stepping through the door or even making a call. Thus, it is critical to remember that your website not only needs to appear high on the first page of search results, but also that it will constantly be scrutinized and compared to a competitor’s website to determine which company is more likely to meet a potential customer’s needs.
Some business owners mistakenly believe that a free website on a popular platform, such as WordPress or Joomla, will automatically direct traffic, generate leads, and increase their client base. However, creating a website encompasses a variety of different areas and skill sets, and this is where professional web design comes in. Here are only a few of the many benefits of professional web design for your business.
A Positive First Impression
It takes only 15 seconds to make a first impression, which is why your office, your dress code, and even your tone of communication must reflect the business that it represents. The same applies to your website, which is essentially your storefront on the World Wide Web. It needs to exude trust, confidence, and ease of use at a single glance.
Higher Search Engine Ranking
A recent study by Cornell University found that 80% of consumers visit the first 3 websites on a search engine results page. Search Engine Optimization (SEO) can help your website be in these top 3 results by incorporating relevant terms that your target consumers search for into your content and other key areas.
Lower Bounce Rate
What is “bounce rate,” you might ask? It is the percentage of visitors who leave your website after viewing a single page – a highly underrated but critical consideration. A professional web design ensures that consumers who find your website are interested enough to explore it further and perhaps even make a purchase.
Extended Reach
Word-of-mouth remains the most effective reference technique among consumers. When a consumer likes the appearance and functionality of your website, they share it across their social media channels, thereby bringing more potential clientele closer to a purchase decision.
A Challenge for Competitors
Competition is an important part of business. Having a professionally designed and regularly maintained website is the simplest way to remain a step ahead of your competitors – particularly those who created a website once and have not touched it since.
Being aware of the numerous benefits of professional web design have swayed many a small-business owner in the right direction, and we hope that it will do the same for you. If you are ready to create a custom website that is the perfect reflection of your unique brand, you can count on our professional web design team to help take your online marketing to the next level! Feel free to contact us with any questions you may have.