The importance of backlinks
Today we are going to talk about backlinks and why they are important to your website’s success.
There are so many things that factor into the reasons why or why not your website will rank well in the search engines. Some of them only google knows and you could spend your life trying to figure it out — but don’t waste your time — because there are some things that we know for sure will affect how well your website will rank and that’s what you should focus your efforts on. Don’t try to reinvent the wheel. Find out what is already known to work and then go full force with that.
The correct use of backlinks is a website strategy that you want to learn, understand, and spend sometime everyday working on. It is a well known fact that the more links you have pointing to your website the more importance google and the other search engines give to your site.
A few tips to remember when building backlinks to your site are:
- The more relevant the link has to do with your niche the better
- Use targeted keywords for your backlink if possible
- The higher the page rank of the site that is linking to you the more relevance google will give it
- Try to get at least 8-10 backlinks a day
- Your backlink campaign can include directories, blog commenting, forum posts, sites like .gov and .edu, advertisements on other sites, reciprocal linking, articles, press releases, and social media
- Stay consistent and do a few each day and before you now it you will have 1000’s of links pointing to your website and ranking well in the search engines — Taking action each day is the key to success!
A tool that I have found to be helpful for my backlinking campaign is called 5000 Backlinks
Building links to your website can be a time consuming task – that’s why having a tool to make it easier is a necessity. This tool not only will save you time it will also make it more likely for you to stay consistent with your efforts because it makes it easy. Speaking from my own experience — once I found this tool my backlinking campaign increased by 10 x’s my normal efforts — because now it is fast and easy. And if you are anything like me anything that can make my life simpler is what I need and want!
To your success!
Kate Wilber
PS Disclaimer: The link in this blog post is an affiliate link and if you decide to purchase from it I will make a small commission. Thanks! Just remember I only recommend products that I use myself and feel would be beneficial to you and your business!
Blogging as a marketing tool
Today I have a great treat for you. I want to share with you a link to some awesome videos teaching you how to create a blog from scratch and then also a link to a roadmap teaching you how to use that blog to market your business.
10 Easy To Follow Videos Showing You How To Create Your Blog From Scratch!
Blogging is a great way to get your business brand out there and when used correctly it can become a business all in itself. A great example of this is my blog that you are reading right now. I use the Marketing Momma Blog in several ways to market my business.
The first way I use it is to keep my readers informed of what is going on in my business by sharing marketing tools that I find helpful, business models that I follow, and marketing strategies that I teach and offer as services to my clients.
The second way I use my blog is by taking advantage of keyword useage to help drive new customers or clients to my products and services by focusing on my target market using proper keywords–so basically using SEO to market my business and services.
The third way I use my blog is by recommending products that I have found helpful in my own business that offer a commission for my recommendation if one of my readers decides to purchase that product from my affiliate link. I only recommend products that I have used myself and feel confident hold real value for your business – so receiving a commission is just a great perk for me on top of the value given to my clients.
All of these methods are easily accomplished from one simple wordpress blog and with the help of these videos and roadmap you too can start using blogging as an effective marketing strategy in your business. It is simplier than you think.
Take a look at the videos and read the roadmap–and then let me know if I can help you with your blogging strategies by coming back and commenting here once you have had a chance to take it all in.
Here is the link for the roadmap
Here is the link for the videos
10 Easy To Follow Videos Showing You How To Create Your Blog From Scratch!
Remember blogging is a great way to start marketing your business so get started today–it’s easy once you have the roadmap to point you in the right direction.
P.S. Disclaimer: The links in the blog post contain affiliate links and I will receive a commission if you decide to purchase from these links. Thanks!
Automate Your Marketing
Yay! I leave for a quick vacation tomorrow! Sorry —didn’t mean to seem so excited–but I just wanted to share that with you because I am really excited!
Lately I have been traveling alot more than normal (for work and fun)and that has brought up a good topic for us to discuss today.
Automate Your Marketing!
How do you continue your marketing efforts consistently for your business if your life and schedule aren’t always consistent? This is a challenge that I have had in the past few months and this is also one of great things about working online that some people don’t realize when they are first starting out. When you run a business online it is extremely important to stay consistent with your marketing efforts and that is why having a system for automation is so important. Here are a few tips for automating your marketing efforts that you may not have thought of.
- Schedule out your blog posts—a great way to stay consistent with your blogging is to take one day a week–or even one day a month and write a bunch of blog posts–then schedule them out every few days to be released at a certain time. This way you are keeping your content fresh on your blog, keeping in touch with your readers, and staying consistent with your SEO efforts–but you can accomplish this all at one time. (You can also do this with your email list and newsletter using aweber)
- Have your blog posts automatically sent to your Twitter account–this is an easy fix with a good wordpress plugin and whalah–you are updating your Twitter followers and your blog readers all at the same time and at a consistent rate.
- Hire a good outsource team — If keeping up with all of your marketing on your own consistently is not possible then you may want to think about outsourcing it. A lot of online businesses use outsourcing help as a small business marketing tool.
PS: Disclaimer–The links in this blog post are affiliate links and if you decide to purchase from one of them I will receive a small commission–Thanks!
Small Business Marketing Tool
In this shakey economy the one thing that is for sure is that most small businesses are struggling. They are trying to find every possible way to keep their business going and effective marketing should be at the top of that list. Consistent internet marketing is a great small business marketing tool.
I know first hand how the economy has affected small businesses because my husband and I are the owners of several small businesses. The first thing that happens is that you look at all possible ways to cut costs when things are tight–but your marketing should not be at the top of that list. You still need to market your business effectively in hard times because now more then ever you need to stay in front of your target customer to keep those sales coming in.
The solution is to find inexpensive small business marketing tools that you can use effectively but also stay on a small budget. That is why the internet is your best choice for inexpensive marketing tools for your small business. There are so many free options out there to market your small business online you just have to know where to find them and how to use them effectively.
Here is a quick list for Small Business Marketing Tools:
- Blog about your business
- Join several forums related to your niche and become active in them
- Create informative videos about your business or niche and mass distribute them
- Write helpful articles on topics related to your niche and distribute them to article directories
- Become a guest blogger on a blog related to your niche
- Write a Press Release about something newsworthy about your company
- Create a Squidoo lens about your company and what you have to offer
- Create a Twitter account and become friends with others interested in your niche
- Post ads on Craig list for offers of your products
- Join a Mastermind group or business association that you can network with others related to your niche
- Follow up with your existing customers with a weekly or monthly newsletter
This is just a quick list to get you started with some small business marketing tools.
PS Disclaimer: The links in this blog post are affiliate links–I will receive a small commission if you choose to buy from any of them. Thanks!
