With the recent release of the new Google + Brand Pages it has left a lot of small business owners thinking “Do I really need another Business Page on another Social Media Site?” … and the answer is YES!
I know if you are like most of my clients as a small business owner the last thing you want is one more thing to add to your social media duties (and if you do feel that way don’t worry I have a solution for you) …. after all most small business owners are still just figuring out the whole social media thing in the first place and seeing how it fits into their overall marketing strategy but when looking at all of the added benefits of implementing a Google +Brand Page this is one strategy that will be worth the added effort … and here’s why:
Additional Search Engine Benefits
The jury is still out on exactly how the new Pages will effect search results and what the exact overall results will be but there are benefits showing up already for search results of brands using a new Google + Brand page. The new feature Direct Connect easily hooks search and google + Pages together.
Here’s how it works ~ Direct Connect enables users to go directly to a brand’s Google+ page if they type the ‘+’ in front of their Google Search. Also search results for these pages now include the last couple of Google+ posts from the company below the entries for the official website. Along with the Google+ posts, Google has also including an “Add to Circles” button to enable searchers to follow brands directly from the search results.
The added benefits of additional search engine result exposure is a great reason to get started on implementing a new Google + Brand Page for your business and as with all social media the more you are out there presenting your brand within the social media channels the more exposure you will get.
To learn more about Google + Brand Pages and how to use them effectively make sure not to miss this webinar tomorrow ~ Straight from the Google+ Your Business official Page
We’ve heard a lot of requests for help in getting your business on Google+: What have other businesses been doing? How do I promote my page? How do I link my page to my site? To chat more about this and connect with a Google + expert, tune in to our webinar tomorrow:
Learn with Google: Getting Your Business on Google+, on Wednesday, November 16 at 2pm EST. Sign up using the link below!
Still have questions? Talk face-to-face with our Google+ experts during Help Desk Hangouts, hosted here on the Google+ for Business page on Thursday, November 17 from 12-3pm EST. Ask about technical tips and best practices, meet Google employees and other page managers, and discover how Pages can work for you.
Also here are some other great articles on how to use Google + Brand Pages in your social media strategy:
- SEO for Google + Profiles and Pages
- 13 Cool Examples of Google+ Brand Pages
- How to Set Up a Google+ Page for Your Business
- 10 Tips and Tricks for Better Google+ Brand Pages
To Your Success!
The Marketing Momma