The Marketing Momma http://themarketingmomma.com We are a marketing agency who is passionate about our client's success. Tue, 23 Jan 2018 19:40:52 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.4 Is Your Website Bringing You Customers? – Final Lead Generators (Part 4) http://themarketingmomma.com/website-bringing-customers-final-lead-generators-part-4/ http://themarketingmomma.com/website-bringing-customers-final-lead-generators-part-4/#respond Wed, 13 Dec 2017 17:55:08 +0000 http://themarketingmomma.com/?p=10223 This is it folks. These are the last points of our checklist to get you more customers and leads from your. You would think everything we’ve talked about prior would be more important than the bottom of a page where you’d also think is seldom visited. However, this section can be just as important as anywhere else on the page. It’s the conclusion to your landing page’s story where the customer gets the fairy tale ending you want to give them. This section will give your visitors all the next steps they need to convert, find specific information, or get a free gift from you. Lead Magnet You might recognize this section from our Part 3 of this series. It’s a little different in that it is part of the home page rather than a popup a visitor can just close. This area gives you much more room to give the visitor a sense of what they can get from you for free. Let’s talk a little bit about what this lead magnet could be for your company. The easiest answer would be a download link for a free book that you’ve written. Doesn’t have to be long, or short, it just needs to be enticing enough for a visitor to want to read or have. This could also be a brochure with more information about your services or products. It could be a file ties into your business, such as an Excel sheet, Powerpoint, or chart. Infographics also work well here to give them your visitors an interesting piece of content that they will want to hold onto. Give your visitor something they want, not something you want them to have, and you will be surprised how much people will download it. Compelling Headline Like I said above, give...

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This is it folks. These are the last points of our checklist to get you more customers and leads from your. You would think everything we’ve talked about prior would be more important than the bottom of a page where you’d also think is seldom visited. However, this section can be just as important as anywhere else on the page. It’s the conclusion to your landing page’s story where the customer gets the fairy tale ending you want to give them. This section will give your visitors all the next steps they need to convert, find specific information, or get a free gift from you.

Generate More Leads

Lead Magnet

You might recognize this section from our Part 3 of this series. It’s a little different in that it is part of the home page rather than a popup a visitor can just close. This area gives you much more room to give the visitor a sense of what they can get from you for free. Let’s talk a little bit about what this lead magnet could be for your company.

The easiest answer would be a download link for a free book that you’ve written. Doesn’t have to be long, or short, it just needs to be enticing enough for a visitor to want to read or have. This could also be a brochure with more information about your services or products. It could be a file ties into your business, such as an Excel sheet, Powerpoint, or chart. Infographics also work well here to give them your visitors an interesting piece of content that they will want to hold onto. Give your visitor something they want, not something you want them to have, and you will be surprised how much people will download it.

Compelling Headline

Like I said above, give your visitors what they want. Show them what you have and why you want it in a single compelling headline. You’ve got them through the door, now tell them what they could have in seconds after a single click. Tell them how it will benefit them (more of that in the coming paragraph).

Here’s a few tips on how to write a good headline:

  1. If you have numbers, use them. People like to go in expecting a certain number of items or information. (Ex. 8 Things for Better Leads)
  2. If you don’t have a number, use a trigger word such as “what”, “why”, “how”, etc. Using both a number and a trigger word might be too much for your headline, so experiment with what you have. (Ex. How to Get Better Leads)
  3. Create interest with interesting adjectives. Again, we’re trying to make people feel a certain way and be drawn to our content or freebie. (Ex. Top 8 Essential Things for Better Leads)
  4. Rationalize your headline, especially for a list. Don’t just use “things”, describe more about what they can expect. (Ex. Top 8 Essential Secrets for Better Leads)
  5. Promise them something, but don’t lie. Make sure they know what they will get out of your document with tis promise. (Ex. Top 8 Essential Secrets to Gain More Leads).

3 Key Benefits Bullet Points

Here’s your quick sales pitch for when just the headline isn’t enough. List out the key benefits or purposes your freebie has to your visitor. Tell them what they can expect to learn from it, what they can get out of it, and how it can affect them after downloading it. Make them skimmable so people can read easily and add formatting if necessary like italicizing, bolding, or underlining key words or sections.

Simple Opt-In with a Value Driven CTA

After giving your visitors a rundown of what kind of freebie you’re offering them and what the benefits are to the people that download it, its time to get something in return. In exchange for your resources the visitor will need to opt-in by giving you their name and email. There are different things you could ask for to opt-in for downloading your document, but try and keep the number of fields low so the task isn’t daunting for the visitor.

One very important thing to mention is that if you are asking for their email address and intend to use that information to send them emails about your business, be sure your opt-in form requests permission to do so and that it is clear that this is the intention. There are rules and laws governing emailing and doing email advertising. Two major rules for email advertising are:

  1. Make sure you ask for permission in your opt-in form.
  2. Include an unsubscribe link in your campaigns and abide by them.

Featured In or Partner Logos

You may notice at the bottom of other company’s websites, and sometimes in sidebars, you will see a bunch of logos for other businesses lined up together. These are affiliate businesses, partners, and badges from other sites (such as BBB.org). These logos and badges are here to promote legitimacy, trust, and credibility. Linking out to these other sites can also be helpful with showing legitimacy with Google’s crawlers and robots. It’s even better if you can get the companies to link back to your site as well creating more backlinks to your site.

Live Chat

Another source for generating a lead is by adding a Live Chat plugin to your website. With this feature added to your site, you will be able to communicate with visitors immediately while they are on your site. You can answer questions, give them more information, and anything you need to do to give your visitor good customer service. Many consumers judge companies by how well their customer service is, deciding if you deserve their business or not. Showcasing this can be a little difficult online, so adding a live chat can help with that.

Footer Navigation

In the first column of your footer is the usual place for your navigation tree to be shown. At the top of your page, or screen, is your navigation bar, and at the bottom of the page is your navigation tree which will showcase all of your pages. It is a likely case that visitors will not hover their mouse over every button or ever image and will then miss out on information that could prove useful to them. This navigation tree will showcase these hidden pages so your visitors can find them and potentially convert.

Map and Location Data

Google, the biggest search engine, loves when websites play by their rules and use their tools and features. These are ranking factors Google looks out for and will give more preferential treatment to the website which can result in more search traffic. But adding a map and address to your footer will do more than that, it will give your visitors a place to find where your business is located and giving directions to visit you. Adding a map can help with both online traffic and foot traffic, so make sure your customers can find you and add one to your footer.

Quick Contact Form

The last thing to add to your footer is a quick contact form. This doesn’t need to be as long as your full contact form likely located on your contact page or another landing page All you need is some defining information like a name, phone number, or email address as well as a larger box for your visitor to write you a message.

Go Get Your Leads Today

That covers everything we have in our 47-Point Homepage Checklist. Now that you know more about all these sections of your homepage and website you can put it into overdrive and bring you in more leads, conversions, and sales. If you have any questions about what we covered here, questions about our checklist, or looking for a website designer to fix up your site, give us a call at 302-259-1644 or send us a message on our contact form.

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Is Your Website Bringing You Customers? – Building Your Brand and Credibility (Part 3) http://themarketingmomma.com/build-brand-and-credibility/ http://themarketingmomma.com/build-brand-and-credibility/#respond Wed, 27 Sep 2017 21:26:48 +0000 http://themarketingmomma.com/?p=10214 We’re just past halfway through our checklist to get you more traffic to your website and more leads from it. If you need a refresher on how we got here, go ahead and read “Part 1: Above the Fold” and “Part 2: Body Content” again. “Part 3” is where we start talking about your personal brand and how optimizing that can bring you more leads. A defining principle of getting these leads comes from gaining the trust of your potential customers. They don’t want to give their money to just a business or company, they want to give it to a person. With so many companies and businesses for people to buy from, consumers are looking for reasons to buy from one and not the other. Showing your personal side and personal story gives them this reason. Lead Magnet Popup Popups can and will work in getting more leads. We would like to warn you however that invasive popups or poorly made popups will result in the opposite of creating a lead and may frustrate the visitor. This is why we suggest adding a trigger for the popup lower on the page when people are likely getting interested in your service or product. Treat this popup like you would an elevator pitch. Write out quick and digestible content, add a complimentary image, and then hit them with a call to action they can’t resist. Here are a few things that you could include in your popup: A compelling headline to bring them in A strong sub-headline to further enforce your headline Three benefit-driven bullet points to give reason to use your service or product A high-quality image depicting your service or product A value-driven call to action button Customer Case Study/Success Story In the image above you will notice another...

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We’re just past halfway through our checklist to get you more traffic to your website and more leads from it. If you need a refresher on how we got here, go ahead and read “Part 1: Above the Fold” and “Part 2: Body Content” again. “Part 3” is where we start talking about your personal brand and how optimizing that can bring you more leads. A defining principle of getting these leads comes from gaining the trust of your potential customers. They don’t want to give their money to just a business or company, they want to give it to a person. With so many companies and businesses for people to buy from, consumers are looking for reasons to buy from one and not the other. Showing your personal side and personal story gives them this reason.

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Lead Magnet Popup

Popups can and will work in getting more leads. We would like to warn you however that invasive popups or poorly made popups will result in the opposite of creating a lead and may frustrate the visitor. This is why we suggest adding a trigger for the popup lower on the page when people are likely getting interested in your service or product. Treat this popup like you would an elevator pitch. Write out quick and digestible content, add a complimentary image, and then hit them with a call to action they can’t resist.

Here are a few things that you could include in your popup:

  • A compelling headline to bring them in
  • A strong sub-headline to further enforce your headline
  • Three benefit-driven bullet points to give reason to use your service or product
  • A high-quality image depicting your service or product
  • A value-driven call to action button

Customer Case Study/Success Story

In the image above you will notice another section underneath the popup. This section is for you to showcase your customers satisfaction with you, your company, and your service or product. People trust what past customers and clients say about a company which makes their words powerful in bringing in new leads. Case studies and video testimonials work the best, but there is nothing wrong with a written review/testimonial from a real customer of yours. Do not write out a fake testimonial with a made-up person. Reach out to your customers and ask them for a real testimonial about your company and your service/product. Do this multiple times so you have more than one to post on other pages or create a slider to give viewers more options to read from.

Your Personal Brand is Your Business

Like we said earlier, people prefer to do business with a person and not just a company. This section below your customers testimonials is a good place to talk about you, the owner, the business runner, etc. Start off with a nice professional picture of yourself to give your customers a face to the company. This helps build credibility between you and your leads. For best SEO practice, don’t forget to add an image alt tag that best describe the image (ie, your name or another applicable keyword).

Your Story and Solution

Next to your picture is where you tell the viewer your story. Who are you? How did you get to where you are now? More importantly, why did you start your business? Why is it important? These are questions you should be answering in this section. Keep it short and easy to follow to keep your leads interested. They want to know what kind of person you are and if they can trust your business. They also want to know about how you came to realize the problem your service or product solves and how it solves it. Finish the section off with a call to action that brings them deeper into your site. This could be to your service or product page. If you think you can get a lead from just this section, link your CTA to your Contact page. Or, if you want people to know even more about you, link to your About page.

These sections are important to building a relationship with your leads. Knowing more about you, the face of the company, gives them a sense of investment when buying your service or product. We have designed many websites with personal branding infused in the content so if you have any questions or looking for a website designer to add your personal branding to your homepage, give us a call at 302-259-1644.

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Is Your Website Bringing You Customers? – All About the Body Content (Part 2) http://themarketingmomma.com/body-content/ http://themarketingmomma.com/body-content/#respond Thu, 17 Aug 2017 14:59:13 +0000 http://themarketingmomma.com/?p=10197 Welcome back for “Part 2” of Is Your Website Bringing You Customers. If you haven’t read “Part 1,” I highly suggest going back and reading it as it talks about the most important part of your website: the first screen your customers see. Above the fold content is really important and should be utilized properly to help get potential customers to convert. We hope you are already putting our advice to work. This time, we will be looking at the first section of body copy. This is where the bulk of your information to push people to convert will come from. This is also a section where understanding what Google wants comes into play, as its not just potential customers browsing your website. Designing and writing for both your customers and Google is important for a successful website. Here is the section we will be talking about today, so let’s get started. Compelling H1 or H2 Headlines Just like a newspaper, headlines on a website attract attention. This sought-out attention is to let viewers know what this section of copy is about and also to give information to Google. Google pays more attention to headlines on a webpage than it does to body copy, so make sure you have some compelling headlines with organically placed keywords. These headlines come in the form of H1’s, H2’s, H3’s and beyond. A little SEO tip: only have one H1 and as many H2’s as you want. This is because the H1 should be the overlaying theme of the page while the H2’s divides the page into more sections of that theme. Using this tactic with well written headlines will both entice your viewers and convince Google what your page is about to send more search traffic your way. Clear and quality content wins...

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Welcome back for “Part 2” of Is Your Website Bringing You Customers. If you haven’t read “Part 1,” I highly suggest going back and reading it as it talks about the most important part of your website: the first screen your customers see. Above the fold content is really important and should be utilized properly to help get potential customers to convert. We hope you are already putting our advice to work.

This time, we will be looking at the first section of body copy. This is where the bulk of your information to push people to convert will come from. This is also a section where understanding what Google wants comes into play, as its not just potential customers browsing your website. Designing and writing for both your customers and Google is important for a successful website.

Here is the section we will be talking about today, so let’s get started.

Body Website Design Delaware

Compelling H1 or H2 Headlines

Just like a newspaper, headlines on a website attract attention. This sought-out attention is to let viewers know what this section of copy is about and also to give information to Google. Google pays more attention to headlines on a webpage than it does to body copy, so make sure you have some compelling headlines with organically placed keywords. These headlines come in the form of H1’s, H2’s, H3’s and beyond. A little SEO tip: only have one H1 and as many H2’s as you want. This is because the H1 should be the overlaying theme of the page while the H2’s divides the page into more sections of that theme. Using this tactic with well written headlines will both entice your viewers and convince Google what your page is about to send more search traffic your way. Clear and quality content wins out over spammy content riddled with the same keywords over and over again.

Guarantee

This section of your website will give the viewer more information about your business or service, but it will also function as an area of building trust and legitimacy. Adding a guarantee will do both of these things. Hopefully you will be able to come up with one for your site, but here are a few that we suggest: 100% Money-Back Guarantee, Express Delivery, Free Delivery, Same Day Delivery or Dispatch, Get It in 5 Days or It’s free, Happiness Guarantee, or 1-Year Refund Policy. Not every business or service is the same, so you will have to sculpt a guarantee that you are comfortable with. This is not just for show. This is to tell your potential customer that you care about them and the quality of your service or product.

Keyword Rich Body Copy

Here is the meat and potatoes of this section. The body copy should be between 300-500 words long and should be structured in a way that is interesting to read. Don’t place it all in one big box and call it a day. People will not read it. To get people to read it, add line breaks, add small headlines with H2’s or H3’s. You could also add a list to break it up. People tend to read in a certain pattern for articles and webpages called the F-Pattern. People don’t necessarily read the entire copy, but they read a headline/sentence, skim, read a headline/sentence, and skim. Bolding a sentence will also help drive attention to it for people to read. These headlines and bold sentences are there to get people to not skim but to read the rest of the content.

But, as we said earlier, it’s about both the viewer and Google, so there’s one more part to this. Through your body copy you should be sprinkling in keywords related to the page’s theme. Don’t just start adding keywords for the heck of it. The content still needs to be of a certain quality, so having a word written over and over won’t look good. But having these keywords in the content will help show Google what the page is about and how relevant it is to a topic. For example, if a page has the word “java” all over it and not much else, Google won’t know if you are talking about the software program or the beverage. Adding extra keywords will show relevance and clarity of what the page is about.

Internal Linking

Websites tend to have many different pages, and the usual way of getting to these other pages is from the navigation menu at the top of the page. But, another way for people to navigate through the site is through internal linking, which is simply adding a hyperlink to a word or many words in your website’s copy. Adding a structured internal linking strategy to your website and pages will help navigate people to more pages of your site and will keep them on your site longer. Ultimately, the goal is to get the viewer to where they want to be by adding content to the link. In the navigation, there is no context to the pages, but the body copy will give the internal link context on where the reader will go and what they should expect.

The word or multiple words you hyperlink is called anchor text. It is important to keep in mind that this anchor text is what will tell both the viewer and Google what they should expect by clicking on the hyperlink. For example, when we write out to contact us and hyperlink it, you will know that clicking that link will lead you to some way of contacting us.

Secondary Calls to Action

Now that you’ve hooked them with your copy and guarantee, visitors will want to know more or contact you. They won’t want to scroll back up and hit a contact button or go back to the navigation. Don’t leave your visitors hanging and add a call-to-action at the end of your content. Make sure the CTA is related to the copy next to it. This could be a white paper download, a link to your contact page, or a link to another page to learn more. Think like your customers and give them what they would want to see.

Keyword Rich Services

This section varies between businesses, but if it is applicable to you then it can be a powerful area for both information and ranking power. If you have multiple services, pick the most important ones for your target audience to showcase to your visitors. Having them in separate boxes calls attention to the visitor’s eyes. Include a headline, some copy, and an image/icon to showcase the service. Within the headline and copy should be where you are focusing on the benefits of the service and keywords people would search for that service. Although you are talking about your service, also remember that you should be talking about your customer and why they would want or need this service.

Testimonials or Reviews

Remember when I talked about showing trust and legitimacy? There’s no better way to do that than to show off testimonials and reviews left by past customers. There are widgets in WordPress that can help you add your Google reviews to your page, or you could write out testimonials that were given to you. Of course, people will be able to see all of your Google reviews on your Google listing, but here is your chance to show your visitors what you want them to see. Adding these testimonials or reviews will help show off your quality of service or product and will entice people to trust you more.

Value-Driven Call to Action

Last but not least is adding another call to action. This call to action is different than the one we added in or after our body copy earlier. After all that information you’ve given the visitor, it’s possible they are now ready to convert. Don’t give them the option to run away or give up on finding a way to convert. Give them a nice big button with value-driven text to convert from. They’ve learned about you, they’ve seen blurbs of your services, and they’ve seen what other people have to say about you. This is the perfect time for them to convert, so don’t miss this opportunity.

We are now half way through our checklist. Is your website utilizing these elements? Are you going to try them out? If you have any questions about anything here don’t hesitate to contact us to get it all straightened out. We love website design and have been working on websites for many years. We want you to be successful, so if you’re in need of a website upgrade or help designing a new website, give us a call. You can reach us at 302-259-1644 or send us a message on our contact page to get started.

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Is Your Website Bringing You Customers? – Above the Fold Edition http://themarketingmomma.com/above-the-fold/ http://themarketingmomma.com/above-the-fold/#respond Tue, 11 Jul 2017 15:41:40 +0000 http://themarketingmomma.com/?p=10182 The first look at a website can leave a lasting impression on a visitor. Maybe they don’t like what they see in a picture, they can’t understand your navigation menu, or they don’t want to put in the effort to find the information they are looking for. You don’t want to lose a potential lead because of that. The first content they see in their browser on their first visit will either make them want to scroll or leave: This area of the website is known as “above the fold.” Having strong content and engagement above the fold will make people want to look at what else you have to offer. Does your website have strong above the fold content that will increase your leads? Here is a snippet from the 47-Point Website Homepage Checklist to show you the elements that will help gain leads. This image depicts what people will see when entering a site – the above the fold content. Let’s go through this step by step, from the top to the bottom. Hello Bar At the top, we have a “Hello Bar” that acts as an initial, consistent call-to-action throughout your website. This is a great place to offer a white paper, a promo code, or even a free offer. This can be accomplished through plugins or extensions from other sites. Professional Logo Next up is your logo. Having a good-looking logo can really help create a sense of legitimacy and trust with your customers. Some will think having a large logo in the center of the page would be better, but your customers aren’t here for your logo: They are here to learn about you, your services and products, and to hopefully purchase. Phone Number It’s important to have your phone number appear nice and clear...

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The first look at a website can leave a lasting impression on a visitor. Maybe they don’t like what they see in a picture, they can’t understand your navigation menu, or they don’t want to put in the effort to find the information they are looking for. You don’t want to lose a potential lead because of that. The first content they see in their browser on their first visit will either make them want to scroll or leave: This area of the website is known as “above the fold.”

Having strong content and engagement above the fold will make people want to look at what else you have to offer. Does your website have strong above the fold content that will increase your leads? Here is a snippet from the 47-Point Website Homepage Checklist to show you the elements that will help gain leads.

Above The Fold Content

This image depicts what people will see when entering a site – the above the fold content.

Let’s go through this step by step, from the top to the bottom.

Hello Bar

At the top, we have a “Hello Bar” that acts as an initial, consistent call-to-action throughout your website. This is a great place to offer a white paper, a promo code, or even a free offer. This can be accomplished through plugins or extensions from other sites.

Professional Logo

Next up is your logo. Having a good-looking logo can really help create a sense of legitimacy and trust with your customers. Some will think having a large logo in the center of the page would be better, but your customers aren’t here for your logo: They are here to learn about you, your services and products, and to hopefully purchase.

Phone Number

It’s important to have your phone number appear nice and clear at the top of your page. Having your phone number high on the page will help increase your call conversions. If someone wants to call you, they don’t want to go digging for the number. Make sure this is a click-to-call link on your mobile site, so people just need to tap it to call you rather than entering in the numbers.

Social Media Icons

Potential customers don’t stop at just your website to know more about you. Social media is where people see what you’re talking about, what you’re promoting, and how others are engaging with you. They’ll look at your content as well as reviews and comments left by other viewers. This is a great way to show transparency and that there are more ways to engage with you.

Simple Navigation

Have you ever been given directions to someone’s washroom in a large house and forgot them halfway in? It’s not a great feeling not knowing where to go. Give people a simple navigation menu with specific titles so they know where they are going. If you are utilizing dropdown menus, try not to make them too long or have too many sub-menus. Simple and clear navigation will get your customers to where they want to be, so they can learn or purchase what they need.

Header Image

Having a large and responsive image at the top of your page will give you a chance to both show off your product/service as well as engage the visitor with this information. Some people will resort to a stock image for this, but people are there to see you and your business. This unique content will show off what you can do for your customer more effectively than a stock image.

Clear Value Proposition

On top of your header picture there should be, in a nice big font, a clear and unique value proposition for your visitor. It should be a quick descriptor of what you do, who you are, and what you can do for them. Treat this as a call-to-action for your entire business. You want your visitors to see this and want to know more about your business, or even better, want to purchase from you.

Keyword Rich Heading

This subheading is your tag line. Really sell them with this line while also focusing on the keywords you want both people and Google to see. There are only a few opportunities to organically throw in your keywords and services without looking spammy, so take this opportunity to focus on them now. To really find the keywords that will work best, you can set up a free AdWords account with Google and use their Keyword Planner to see what people in your area are searching. The more impressions, the better.

Prompt to Draw the Eye

Our eyes are trained to follow arrows and lines. Adding a small button with an arrow will either drop people down the page or draw them to click it. You can add code to this button to have the page scroll down to anywhere on the page, be it right below the fold or to a specific area of content that you advertised next to the button. This will help direct people to popular services or products without making them look around and giving them the chance to leave.

Engaging Content

The last element to an optimized above the fold design is an engaging piece of content, be it an image or video. Having this only partially shown above the fold will force people to scroll down the page to see the full piece. This initial scroll will help entice them to keep scrolling and exploring your site. This piece of engaging content is also important to show off your business more and to get people interested in your services or products.

So, how does your website stack up? Are you already utilizing some of these elements in your design? We’ve spent a lot of time and effort researching these elements, and we found that adding these to your design will bring in more leads and increase website engagement. But it doesn’t just stop here. This was only 10 points from our 47-Point Homepage Checklist. There’s still plenty more that you can do to help bring in more leads from your website.

If you think your website could use some improvement, be it some of the elements we talked about here or even a complete website design overhaul, don’t hesitate to contact us. We would love to help you get those leads you’re missing out on. You can call us at 302-259-1644 or send us a message via our contact page.

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Why Business Branding is So Important http://themarketingmomma.com/business-branding-important/ http://themarketingmomma.com/business-branding-important/#respond Tue, 09 May 2017 18:49:58 +0000 http://themarketingmomma.com/?p=10174 Whether you are a seasoned business owner or have just entered the marketplace, business branding is the key element that can quite literally make or break the success of your business. Branding delves well beyond a memorable logo or creative slogan: It is the unique concept that your company stands for, from its in-office culture to its customer experience and everything in-between. Many innovative concepts are born every day, and yet just as many die instantly because business owners simply do not take the time needed to truly develop their brand. For those who are wondering why business branding is so important, the following 4 reasons are just a mere sample of what branding can truly do for you: Differentiation Like every human being, a business can have a DNA and personality set that is unique to it and it alone. Creating a unique brand identity at the outset helps you establish a clear mission and follow through on your goals. Furthermore, consistent branding enables consumers to recognize your company among the thousands of similar companies within the same niche. Company Unity Does the question “Why do you [want to] work here?” sound familiar? Branding provides your existing team members not only with a clear goal to work towards but also with the motivation to exceed expectations every day. It is also a great way to attract the top talent in your industry, as it gives job seekers a vision to relate to and a mission to be a part of. Longevity One of the most important responsibilities of a business is to remain loyal to its customers. A carefully formulated brand that is prominent in your company’s values, goals, operations, and services demonstrates a commitment to long-term growth, thereby giving consumers the security needed to develop loyalty in return....

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Whether you are a seasoned business owner or have just entered the marketplace, business branding is the key element that can quite literally make or break the success of your business. Branding delves well beyond a memorable logo or creative slogan: It is the unique concept that your company stands for, from its in-office culture to its customer experience and everything in-between.

Many innovative concepts are born every day, and yet just as many die instantly because business owners simply do not take the time needed to truly develop their brand. For those who are wondering why business branding is so important, the following 4 reasons are just a mere sample of what branding can truly do for you:

Differentiation

Like every human being, a business can have a DNA and personality set that is unique to it and it alone. Creating a unique brand identity at the outset helps you establish a clear mission and follow through on your goals. Furthermore, consistent branding enables consumers to recognize your company among the thousands of similar companies within the same niche.

Company Unity

Does the question “Why do you [want to] work here?” sound familiar? Branding provides your existing team members not only with a clear goal to work towards but also with the motivation to exceed expectations every day. It is also a great way to attract the top talent in your industry, as it gives job seekers a vision to relate to and a mission to be a part of.

Longevity

One of the most important responsibilities of a business is to remain loyal to its customers. A carefully formulated brand that is prominent in your company’s values, goals, operations, and services demonstrates a commitment to long-term growth, thereby giving consumers the security needed to develop loyalty in return.

Customer Loyalty

The number one goal of a business is to inspire loyalty in its target market and regularly expand its customer base. Branding gives your current and potential customers a single focal point that differentiates your company from all the others in the marketplace, thereby enabling you to establish lasting relationships with those who have invested in your business.

Understanding why branding is so important to the success of a business is only the first step: It is your ability to infuse everything that your company does on a daily basis with the “feel” of your brand is what makes all the difference.

If your existing brand lacks authenticity or if you have a new brand idea but are unsure of how to execute it properly, our business branding experts are here to help solidify your company’s identity for the long term! As well if you are in need of a proper website for your existing or new brand, be sure to check out our website design service as well to get a professionally made website.

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Benefits of Professional Web Design http://themarketingmomma.com/benefits-professional-web-design/ http://themarketingmomma.com/benefits-professional-web-design/#respond Mon, 17 Apr 2017 18:46:03 +0000 http://themarketingmomma.com/?p=10166 In this day and age, consumers judge businesses without ever stepping through the door or even making a call. Thus, it is critical to remember that your website not only needs to appear high on the first page of search results, but also that it will constantly be scrutinized and compared to a competitor’s website to determine which company is more likely to meet a potential customer’s needs. Some business owners mistakenly believe that a free website on a popular platform, such as WordPress or Joomla, will automatically direct traffic, generate leads, and increase their client base. However, creating a website encompasses a variety of different areas and skill sets, and this is where professional web design comes in. Here are only a few of the many benefits of professional web design for your business. A Positive First Impression It takes only 15 seconds to make a first impression, which is why your office, your dress code, and even your tone of communication must reflect the business that it represents. The same applies to your website, which is essentially your storefront on the World Wide Web. It needs to exude trust, confidence, and ease of use at a single glance. Higher Search Engine Ranking A recent study by Cornell University found that 80% of consumers visit the first 3 websites on a search engine results page. Search Engine Optimization (SEO) can help your website be in these top 3 results by incorporating relevant terms that your target consumers search for into your content and other key areas. Lower Bounce Rate What is “bounce rate,” you might ask? It is the percentage of visitors who leave your website after viewing a single page – a highly underrated but critical consideration. A professional web design ensures that consumers who find your website are...

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Professional Web Design DenverIn this day and age, consumers judge businesses without ever stepping through the door or even making a call. Thus, it is critical to remember that your website not only needs to appear high on the first page of search results, but also that it will constantly be scrutinized and compared to a competitor’s website to determine which company is more likely to meet a potential customer’s needs.

Some business owners mistakenly believe that a free website on a popular platform, such as WordPress or Joomla, will automatically direct traffic, generate leads, and increase their client base. However, creating a website encompasses a variety of different areas and skill sets, and this is where professional web design comes in. Here are only a few of the many benefits of professional web design for your business.

A Positive First Impression

It takes only 15 seconds to make a first impression, which is why your office, your dress code, and even your tone of communication must reflect the business that it represents. The same applies to your website, which is essentially your storefront on the World Wide Web. It needs to exude trust, confidence, and ease of use at a single glance.

Higher Search Engine Ranking

A recent study by Cornell University found that 80% of consumers visit the first 3 websites on a search engine results page. Search Engine Optimization (SEO) can help your website be in these top 3 results by incorporating relevant terms that your target consumers search for into your content and other key areas.

Lower Bounce Rate

What is “bounce rate,” you might ask? It is the percentage of visitors who leave your website after viewing a single page – a highly underrated but critical consideration. A professional web design ensures that consumers who find your website are interested enough to explore it further and perhaps even make a purchase.

Extended Reach

Word-of-mouth remains the most effective reference technique among consumers. When a consumer likes the appearance and functionality of your website, they share it across their social media channels, thereby bringing more potential clientele closer to a purchase decision.

A Challenge for Competitors

Competition is an important part of business. Having a professionally designed and regularly maintained website is the simplest way to remain a step ahead of your competitors – particularly those who created a website once and have not touched it since.

Being aware of the numerous benefits of professional web design have swayed many a small-business owner in the right direction, and we hope that it will do the same for you. If you are ready to create a custom website that is the perfect reflection of your unique brand, you can count on our professional web design team to help take your online marketing to the next level! Feel free to contact us with any questions you may have.

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How to Get Started with Social Media Marketing http://themarketingmomma.com/get-started-with-social-media-marketing/ http://themarketingmomma.com/get-started-with-social-media-marketing/#respond Tue, 28 Mar 2017 13:17:15 +0000 http://themarketingmomma.com/?p=10153 True to its name, social media in its most basic form is a “medium” that enables users to communicate online. However, in the last 10 years it has become an integral part of every business’s marketing strategy, as consumers talk to and about businesses every minute of every day. Not being part of the conversation means that you may be losing clients without knowing it! Get Started in Social Media Today How do you get started with social media marketing? With so much to consider, from Facebook and Twitter to YouTube and LinkedIn to metrics and ROI, creating a social strategy with no experience can be overwhelming at best. To give fellow small-business owners a good starting point, we have created the following social media strategy guide: Determine Your Objectives – Answering the “Why?” behind your social media pursuits and creating Specific, Measurable, Attainable, Relevant, and Timely (SMART) goals will place your plan and subsequent activities on the right track from the outset. Choose Your Platforms – Entering all social platforms at once is a recipe for failure. Start small, choosing 1 or 2 platforms that make the most sense for your industry and unique business. Create Original Content – Become acquainted with your audience and focus on creating a positive user experience through useful, interesting, personable content. Work on becoming a trusted source on your given topic. Create a [Flexible] Schedule – Determine the correct timing for your social media marketing based on user activity on each platform. However, always maintain an element of surprise to avoid appearing robotic. Establish Pacing – Based on your industry’s standards, determine how often each social media account needs to have fresh content. For example, Facebook requires about 5 posts per week, while Twitter accepts several posts per day. Don’t Overpromote – Spent...

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True to its name, social media in its most basic form is a “medium” that enables users to communicate online. However, in the last 10 years it has become an integral part of every business’s marketing strategy, as consumers talk to and about businesses every minute of every day. Not being part of the conversation means that you may be losing clients without knowing it!

Get Started in Social Media Today

Social Media Marketing DelawareHow do you get started with social media marketing? With so much to consider, from Facebook and Twitter to YouTube and LinkedIn to metrics and ROI, creating a social strategy with no experience can be overwhelming at best.

To give fellow small-business owners a good starting point, we have created the following social media strategy guide:

Determine Your Objectives – Answering the “Why?” behind your social media pursuits and creating Specific, Measurable, Attainable, Relevant, and Timely (SMART) goals will place your plan and subsequent activities on the right track from the outset.

Choose Your Platforms – Entering all social platforms at once is a recipe for failure. Start small, choosing 1 or 2 platforms that make the most sense for your industry and unique business.

Create Original Content – Become acquainted with your audience and focus on creating a positive user experience through useful, interesting, personable content. Work on becoming a trusted source on your given topic.

Create a [Flexible] Schedule – Determine the correct timing for your social media marketing based on user activity on each platform. However, always maintain an element of surprise to avoid appearing robotic.

Establish Pacing – Based on your industry’s standards, determine how often each social media account needs to have fresh content. For example, Facebook requires about 5 posts per week, while Twitter accepts several posts per day.

Don’t Overpromote – Spent up to 80% of your social activities on non-promotional posts that provide value to the user above all else.

Integrate Link Building – Interlink content between your multiple social media accounts to encourage user participation. Also, consider encouraging industry influencers to feature your content on their sites.

Measure Results – Keeping in mind the reason behind your social media marketing efforts, it is always a good idea to evaluate your SMART goals for an indication of whether your plan is indeed working or requires adjustment.

Getting started with social media marketing is equal parts exciting and terrifying, and it is critical to take a strategic approach to each step in order to make your brand’s voice heard within your niche. If you do not have the time or experience, have no fear: Our team is here to help you get started and perhaps even dominate your social media strategy!

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Why Small Businesses Need a Website http://themarketingmomma.com/small-businesses-need-website/ http://themarketingmomma.com/small-businesses-need-website/#respond Wed, 22 Mar 2017 16:42:22 +0000 http://themarketingmomma.com/?p=10149 At one point in time, every small business owner is going to ask themselves, “Do I really need a website?” If your instincts are telling you that the answer is yes, you are absolutely right. However, many people believe that building a website is simply something that everyone else is doing, and a free, homemade website is going to make a difference. This is where many marketing mistakes begin. Instead of asking a yes or no question, a better question to ask is, “Why does my small business need a website?” Your answer is as follows: Credibility According to a 2015 study by Verisign, 84% of users believe that small businesses with a website are more credible than those without one. Why? Because in the 21st century, the internet is the new phonebook. When a consumer searches for a product or service, they need to have all relevant information at their fingertips in order to decide whom to purchase from. Wider Reach Unless your business is in a rural area serving strictly local customers, you need to project your message to a wider audience. In an age where even houses are sold online, a website gives you the power to not only communicate more effectively with your target audience but also break into new markets and perhaps even take customers from your competition. Accessibility Your website is available 24 hours a day, 7 days a week, 365 days a year, whether you are in the office or not. By giving your customers the freedom to review your products and services, get to know your business history and vision, and formulate questions on their own time – be it at 2pm or 3am – you have a much higher chance of swaying their purchase decision in your favour. Customer Service With...

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Website Design DelawareAt one point in time, every small business owner is going to ask themselves, “Do I really need a website?” If your instincts are telling you that the answer is yes, you are absolutely right. However, many people believe that building a website is simply something that everyone else is doing, and a free, homemade website is going to make a difference. This is where many marketing mistakes begin.

Instead of asking a yes or no question, a better question to ask is, “Why does my small business need a website?” Your answer is as follows:

Credibility

According to a 2015 study by Verisign, 84% of users believe that small businesses with a website are more credible than those without one. Why? Because in the 21st century, the internet is the new phonebook. When a consumer searches for a product or service, they need to have all relevant information at their fingertips in order to decide whom to purchase from.

Wider Reach

Unless your business is in a rural area serving strictly local customers, you need to project your message to a wider audience. In an age where even houses are sold online, a website gives you the power to not only communicate more effectively with your target audience but also break into new markets and perhaps even take customers from your competition.

Accessibility

Your website is available 24 hours a day, 7 days a week, 365 days a year, whether you are in the office or not. By giving your customers the freedom to review your products and services, get to know your business history and vision, and formulate questions on their own time – be it at 2pm or 3am – you have a much higher chance of swaying their purchase decision in your favour.

Customer Service

With the focus shifting towards user experience, keeping your customers informed yet saving them time is a must. A website allows you to not only share your sales message but also provide useful industry tips and updates through FAQ pages, blog posts, etc. When someone needs to know about mortgages, they will not have to waste time calling you or searching elsewhere for the details that they need.

Cost-Saving Solution

Contrary to popular belief, a small business website involves a monthly maintenance fee of under $100. Although this may be similar to the cost of a newspaper ad, a website is entirely your own medium with virtually unlimited space as well a design and voice that represents your business and no other.

If you are now reconsidering your decision to operate a small business with no online presence but are unsure of where to start, you’ve come to the right place! Our team is here to help you create a website that is worthy of your unique business identity.

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Add a Facebook Tab the quick and easy way! http://themarketingmomma.com/add-facebook-tab-quick-easy/ http://themarketingmomma.com/add-facebook-tab-quick-easy/#respond Mon, 14 Oct 2013 20:05:49 +0000 http://themarketingmomma.com/?p=3194 Using a Facebook Business Page to market your business is a great way to make a connection with your potential customers and build a relationship with them.  One of the biggest tools overlooked by small businesses is the benefits of adding Facebook tabs to your page to extend your reach from just Facebook to your website and other social media channels.  Tabs can be used for several different functions including directing people to your website, offering an optin offer on your Facebook Page to build your list, offering coupons or special deals for Fans, and even running contests.  Today I wanted to share with you a quick and easy free way to add a tab to your page.  Please watch the video below and let me know if you have any questions after you go through the steps by stopping by my Facebook Page and posting your questions there for me to answer http://www.facebook.com/marketingmomma. To Your Success! To Your Success! Kate Wilber The Marketing Momma

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Using a Facebook Business Page to market your business is a great way to make a connection with your potential customers and build a relationship with them.  One of the biggest tools overlooked by small businesses is the benefits of adding Facebook tabs to your page to extend your reach from just Facebook to your website and other social media channels.  Tabs can be used for several different functions including directing people to your website, offering an optin offer on your Facebook Page to build your list, offering coupons or special deals for Fans, and even running contests.  Today I wanted to share with you a quick and easy free way to add a tab to your page.  Please watch the video below and let me know if you have any questions after you go through the steps by stopping by my Facebook Page and posting your questions there for me to answer http://www.facebook.com/marketingmomma.

To Your Success!

To Your Success!

Kate Wilber

The Marketing Momma

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You asked your social media questions, and I’m answering! http://themarketingmomma.com/your-questions-answered/ http://themarketingmomma.com/your-questions-answered/#respond Fri, 20 Sep 2013 19:16:46 +0000 http://themarketingmomma.com/?p=3184 Your Most Burning Questions Answered! I was so excited with the response I got from all of you when I reached out to you the other day to see what your most burning questions were about marketing your business with social media. One of the things I love most about my job is that I get to help other entrepreneurs … when I first started my business online almost 5 years ago I had a lot to learn, I was brand new to online marketing and I spent hours and hours behind my computer learning everything I could possibly learn about how to market my business.  I know how it is to have a dream and work your little butt off to try to succeed but still feel like the learning curve is too high to make any progress.  That’s why it is my utmost pleasure to answer your questions and help you in any way I can to grow your online business.  I want to see you succeed and I love being a resource for you. I received a ton of questions so today I am going to do my best to answer a bunch of them and then next week I will cover some more of them in case I can’t get them all into one blog post! Here are your answers to your most burning questions about social media marketing: How do you know what form of social media your target market uses most? This all comes down to knowing your target market on a personal level.  The different social media platforms do cater somewhat to different markets so it depends on your niche and where you think they hang out.  An example of working through this would be if your target market is women who like...

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Your Most Burning Questions Answered!

I was so excited with the response I got from all of you when I reached out to you the other day to see what your most burning questions were about marketing your business with social media. One of the things I love most about my job is that I get to help other entrepreneurs … when I first started my business online almost 5 years ago I had a lot to learn, I was brand new to online marketing and I spent hours and hours behind my computer learning everything I could possibly learn about how to market my business.  I know how it is to have a dream and work your little butt off to try to succeed but still feel like the learning curve is too high to make any progress.  That’s why it is my utmost pleasure to answer your questions and help you in any way I can to grow your online business.  I want to see you succeed and I love being a resource for you.

I received a ton of questions so today I am going to do my best to answer a bunch of them and then next week I will cover some more of them in case I can’t get them all into one blog post!

Here are your answers to your most burning questions about social media marketing:

  • How do you know what form of social media your target market uses most? This all comes down to knowing your target market on a personal level.  The different social media platforms do cater somewhat to different markets so it depends on your niche and where you think they hang out.  An example of working through this would be if your target market is women who like to cook, Pinterest is a great platform to be on, people pin 1000’s of recipes per day on Pinterest and it is a great place to connect with women.  Do some research on each platform to see what age groups , gender, etc… are active users (you can do this just by typing that into a google search) and then compare that to your target markets demographics. 
  • How do you know what hashtags are most effective??  Are people using hashtags on Facebook?
    Hashtags can be used in several ways.  You can use them to target readily used keywords in your market on social media platforms and you can also create your own hashtags to brand your own hashtags based on a promotion, class, or sale you may be doing.  So it depends on your goals.  Here is a great article written by Social Media Examiner giving a lot of great advice on the proper use of hashtags. When it comes to using hashtags on Facebook, yes people are using them and they can be very effective if used correctly.  A great way to start your research is to type in your best focused keywords with the hashtag symbol on Facebook and Twitter and see if other people are using it and also how they are using it.  Paying attention to what the experts in your market are using also will be a good first step.
  • What types of posts are most effective on which media type?  This depends on your market/niche and what they most respond to.  Short and concise posts work best on Twitter because you only have 140 characters to work with.  Pinterest and Instagram are all pictures and videos.  But Facebook can be all types of posts so my best advice is to do some testing on your page with your market.  Do each type of post throughout the day and then go to your insights on your page to see which posts got the most interaction, likes, and comments, and also what time of day did the best.  Using your analytics and insights is going to be your best tool for finding what works best for your page and your niche.  Test Test Test and then make adjustments as needed for best results.
  • I heard something about images with red and orange being the most repinned on Pinterest. Are there other things like this that would be helpful?  Using bright colors to draw attention to your posts is very helpful in getting them to stand out.  This is also a great strategy when using FB ads.  The internet is a very busy place so it is always helpful to do things that will catch your potential customers eye.  But the real key is to provide value … that is the number one thing that will connect you with people and keep them coming back for more.
  • What do you do to most quickly turn “Likers” in to shoppers?  Unfortunately there is no “quick fix” for turning Likers into shoppers, that all happens by building a relationship with your Fans.  Using social media for your marketing is not a quick sale strategy it is a relationship building tool.  Customers in today’s world want relationship and want to get to know the businesses they are shopping with.  The know. like, and trust factors are huge when it comes to online shopping and building a consistent trustworthy relationship with your social media connections is the first step in converting them into customers.
  • I am not Facebook developer and I need something simple to help grow my fans.  You don’t need to be a developer to put a strategy in place to grow your FB Fans.  The number one thing I do to grow my business pages on Facebook is Facebook ads.  You can target your potential customers very specifically in your ad campaigns and you can also do it for a very small budget per day and still be effective.
  • I don’t have a lot of time to actually put into it, but I don’t want to give up on it either.  What do you think is a good way to start out and be able to maximize what time you do have to put into using social media to try to promote a business to get customers and other potential distributors?  The biggest time saver I know of when doing your social media is using a service like Hootesuite to manage your social media pages and schedule out your posts.  This is a one stop shop for being able to manage all of your social media channels from one place and also allows you to systemize your social media schedule by planning it out and scheduling.  The other option is to hire a social media manager to manage it for you.

I hope these questions and answers were helpful to you.  As you can see by the questions a lot of people have the same challenges when learning how to market with social media.  There are a lot of different social media platforms available to market your business with, if you are just starting out my biggest suggestion is to pick one or two platforms to start with, master them and start getting results and then add in more platforms as you grow.

Let me know if you have any more questions … I am always available on my Facebook Page https://www.facebook.com/MarketingMomma as a resource for you.  Stop by and let me know what types of topics you are interested in and I will do my best to include them in my upcoming trainings. If you didn’t see your question answered this week don’t worry I will cover the rest of the questions I received next week so stay tuned! 🙂

To Your Success!

Kate Wilber

The Marketing Momma

If these answers were helpful to you but you have more questions you need answered you can always hop on the phone with me for a few minutes.  Just schedule your call here 302-259-1644

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