The importance of backlinks
Today we are going to talk about backlinks and why they are important to your website’s success.
There are so many things that factor into the reasons why or why not your website will rank well in the search engines. Some of them only google knows and you could spend your life trying to figure it out — but don’t waste your time — because there are some things that we know for sure will affect how well your website will rank and that’s what you should focus your efforts on. Don’t try to reinvent the wheel. Find out what is already known to work and then go full force with that.
The correct use of backlinks is a website strategy that you want to learn, understand, and spend sometime everyday working on. It is a well known fact that the more links you have pointing to your website the more importance google and the other search engines give to your site.
A few tips to remember when building backlinks to your site are:
- The more relevant the link has to do with your niche the better
- Use targeted keywords for your backlink if possible
- The higher the page rank of the site that is linking to you the more relevance google will give it
- Try to get at least 8-10 backlinks a day
- Your backlink campaign can include directories, blog commenting, forum posts, sites like .gov and .edu, advertisements on other sites, reciprocal linking, articles, press releases, and social media
- Stay consistent and do a few each day and before you now it you will have 1000’s of links pointing to your website and ranking well in the search engines — Taking action each day is the key to success!
A tool that I have found to be helpful for my backlinking campaign is called 5000 Backlinks
Building links to your website can be a time consuming task – that’s why having a tool to make it easier is a necessity. This tool not only will save you time it will also make it more likely for you to stay consistent with your efforts because it makes it easy. Speaking from my own experience — once I found this tool my backlinking campaign increased by 10 x’s my normal efforts — because now it is fast and easy. And if you are anything like me anything that can make my life simpler is what I need and want!
To your success!
Kate Wilber
PS Disclaimer: The link in this blog post is an affiliate link and if you decide to purchase from it I will make a small commission. Thanks! Just remember I only recommend products that I use myself and feel would be beneficial to you and your business!
Get out of the box
Up until this past year I was running my business in somewhat of a box. I ran my online boutique everyday by myself from my home office, made some connections through social networks, posted helpful information to my readers, and networked in my local area, but other than that I was really a one woman show living a very secluded business life. My online boutique was still being successful by using your average everyday marketing techniques but I was very limited in my reach. I could have gone on like this for years and honestly probably would have been fine with my progress –but wow did I not know what I was missing …. Until one day while doing some research online I came a cross a live event that seemed like it would be beneficial to me and my business and I decided to take that leap and go.
Wow am I glad I did—because it has made such a huge impact on me and my business success this year that you can’t even imagine.
The event that I attended was somewhat related to my online boutique — it was an internet marketing training event — it didn’t really give me much advice on how to run an online boutique — it wasn’t really about that. At the time I was thinking of starting this blog and wanted to expand my business into consulting and training other people all that I had learned over the past few years running a business online. I had seen so many other people have the same struggles that I did when I first started out and I really wanted to provide a place of valid helpful information that I knew worked and that others needed. So I decided to go to a live event where I could meet other like minded individuals that were working towards similar goals and see what I could learn along the way. What a great decision that was for me!
Since that first live event — I have attended several other events this year — all of them have given me some great knowledge but to be honest with you the best thing that I got out of all of them is the connections I have made with other people in my field. Making those connections has taken my business to a whole new level.
The reason I am sharing these insights with you today is to just encourage you to take that leap—take some time this year to find a live event that is related to your business interests, go to it and don’t be shy, network and meet others, make friends, learn from them, and grow your business not in a box — but out of your shell, out of your comfort zone — and believe me you won’t be sorry.
The next live event I am attending is coming up soon. I can’t wait to attend — for the networking — and the awesome content that is going to be provided. If you are looking for a live event or awesome training event for building a business online then you will want to check out this one.
If you decide to go make sure you let me now so we can connect while we are there!
To Your Success!
Kate Wilber
Easy Website Marketing Plan
If someone was to ask me what the most important business tool they needed to learn when starting an online business is — my number one answer would be Traffic Generation. You can have the greatest product or service in the world but if no one ever sees it it is worthless to you. Getting traffic to your website is how your product and services are exposed to your potential customer and it is the lifeline for any online business. So knowing how to get targeted traffic on a consistent basis to your business should be one of your main goals in your website marketing plan.
There are several ways to achieve targeted traffic but one of the key things that most people miss when focusing on traffic is consistency. There are so many different ways to drive traffic to your website that sometimes people get overwhelmed or distracted trying out every tactic and they never focus on one thing long enough to make a difference.
Here is a quick list of a few online business tools that you can use to drive traffic to your site.
- SEO
- Article Writing
- Press Releases
- Web 2.0
- Video Marketing
- Link Building
- Blog Posting
- Paid Advertising
- Bookmarking
- Affiliates
Those are just a few of the ways to drive traffic to your site. It’s no wonder people have a hard time staying consistent with their marketing — this is a lot of work and each marketing tactic should be done in a certain way to make a real difference — so if you aren’t knowledgeable in how all of these methods work — it is a lot to learn also.
I know how much work staying consistent with these marketing tactics can be and how much there is to learn when applying them correctly so that is why I created a solution.
The Easy Monthly Marketing Package
If you need some help with generating targeted traffic to your website on a consistent basis this is the package for you. It is an easy solution at a great price. Take a look at what is offered in this package and see if it is something that would be helpful to you and your business. Outsourcing is not for everyone but if you need more time to focus on other aspects of your business or you just need a little jump start to your marketing plan this might be just what you have been looking for.
To Your Success!
Kate Wilber
Blogging as a marketing tool
Today I have a great treat for you. I want to share with you a link to some awesome videos teaching you how to create a blog from scratch and then also a link to a roadmap teaching you how to use that blog to market your business.
10 Easy To Follow Videos Showing You How To Create Your Blog From Scratch!
Blogging is a great way to get your business brand out there and when used correctly it can become a business all in itself. A great example of this is my blog that you are reading right now. I use the Marketing Momma Blog in several ways to market my business.
The first way I use it is to keep my readers informed of what is going on in my business by sharing marketing tools that I find helpful, business models that I follow, and marketing strategies that I teach and offer as services to my clients.
The second way I use my blog is by taking advantage of keyword useage to help drive new customers or clients to my products and services by focusing on my target market using proper keywords–so basically using SEO to market my business and services.
The third way I use my blog is by recommending products that I have found helpful in my own business that offer a commission for my recommendation if one of my readers decides to purchase that product from my affiliate link. I only recommend products that I have used myself and feel confident hold real value for your business – so receiving a commission is just a great perk for me on top of the value given to my clients.
All of these methods are easily accomplished from one simple wordpress blog and with the help of these videos and roadmap you too can start using blogging as an effective marketing strategy in your business. It is simplier than you think.
Take a look at the videos and read the roadmap–and then let me know if I can help you with your blogging strategies by coming back and commenting here once you have had a chance to take it all in.
Here is the link for the roadmap
Here is the link for the videos
10 Easy To Follow Videos Showing You How To Create Your Blog From Scratch!
Remember blogging is a great way to start marketing your business so get started today–it’s easy once you have the roadmap to point you in the right direction.
P.S. Disclaimer: The links in the blog post contain affiliate links and I will receive a commission if you decide to purchase from these links. Thanks!
Automate Your Marketing
Yay! I leave for a quick vacation tomorrow! Sorry —didn’t mean to seem so excited–but I just wanted to share that with you because I am really excited!
Lately I have been traveling alot more than normal (for work and fun)and that has brought up a good topic for us to discuss today.
Automate Your Marketing!
How do you continue your marketing efforts consistently for your business if your life and schedule aren’t always consistent? This is a challenge that I have had in the past few months and this is also one of great things about working online that some people don’t realize when they are first starting out. When you run a business online it is extremely important to stay consistent with your marketing efforts and that is why having a system for automation is so important. Here are a few tips for automating your marketing efforts that you may not have thought of.
- Schedule out your blog posts—a great way to stay consistent with your blogging is to take one day a week–or even one day a month and write a bunch of blog posts–then schedule them out every few days to be released at a certain time. This way you are keeping your content fresh on your blog, keeping in touch with your readers, and staying consistent with your SEO efforts–but you can accomplish this all at one time. (You can also do this with your email list and newsletter using aweber)
- Have your blog posts automatically sent to your Twitter account–this is an easy fix with a good wordpress plugin and whalah–you are updating your Twitter followers and your blog readers all at the same time and at a consistent rate.
- Hire a good outsource team — If keeping up with all of your marketing on your own consistently is not possible then you may want to think about outsourcing it. A lot of online businesses use outsourcing help as a small business marketing tool.
PS: Disclaimer–The links in this blog post are affiliate links and if you decide to purchase from one of them I will receive a small commission–Thanks!
Monday Morning Marketing Tips
Just wanted to let you know about a new feature we have added to the Marketing Momma Blog. Now you can get your weekly tips directly to your inbox by subscribing to our “Monday Morning Marketing Tips”. If you have already subscribed to our weekly tips you don’t need to do anything to get this added bonus–but if you are new to the blog just fill in your name and email to the right hand side and you will automatically start receivng new small business marketing tips every Monday right to your inbox.
My goal is to give you weekly tips to keep you on track with your marketing efforts! Featuring new small business marketing tools as I become aware of them and giving tips on the tried and true tactics also.
Small Business Marketing Tool
In this shakey economy the one thing that is for sure is that most small businesses are struggling. They are trying to find every possible way to keep their business going and effective marketing should be at the top of that list. Consistent internet marketing is a great small business marketing tool.
I know first hand how the economy has affected small businesses because my husband and I are the owners of several small businesses. The first thing that happens is that you look at all possible ways to cut costs when things are tight–but your marketing should not be at the top of that list. You still need to market your business effectively in hard times because now more then ever you need to stay in front of your target customer to keep those sales coming in.
The solution is to find inexpensive small business marketing tools that you can use effectively but also stay on a small budget. That is why the internet is your best choice for inexpensive marketing tools for your small business. There are so many free options out there to market your small business online you just have to know where to find them and how to use them effectively.
Here is a quick list for Small Business Marketing Tools:
- Blog about your business
- Join several forums related to your niche and become active in them
- Create informative videos about your business or niche and mass distribute them
- Write helpful articles on topics related to your niche and distribute them to article directories
- Become a guest blogger on a blog related to your niche
- Write a Press Release about something newsworthy about your company
- Create a Squidoo lens about your company and what you have to offer
- Create a Twitter account and become friends with others interested in your niche
- Post ads on Craig list for offers of your products
- Join a Mastermind group or business association that you can network with others related to your niche
- Follow up with your existing customers with a weekly or monthly newsletter
This is just a quick list to get you started with some small business marketing tools.
PS Disclaimer: The links in this blog post are affiliate links–I will receive a small commission if you choose to buy from any of them. Thanks!
Small Business Online Marketing
Hi everybody! I am back from a long much needed vacation and want to get back in the swing of things for your small business online marketing tips. So today I want to ask you 10 questions that you should be asking yourself when you are marketing your small business online. Marketing online can sometimes be challenging so you want to make sure you are thinking of everything when establishing a marketing plan.
10 Questions to ask yourself about your small business online marketing
- Do you have a marketing blueprint and are you being consistent with your efforts?
- Do you have a traffic generation plan and set schedule to follow?
- Are you building your brand with your marketing and staying true to yourself and your business?
- Are you staying focused on your “target” market when marketing?
- Are you adding value to your customers time with you?
- Are you staying in touch with your customers?
- Are you conveying and displaying all you have to offer in your marketing efforts?
- Are you learning from your competitors?
- Are you taking advantage of offline marketing as well as online marketing tactics?
- Are you allowing your happy customers to market for you with their testimonials and recommendations?
Ask yourself these 10 questions everytime you start your marketing efforts for your small business and this will be a good start to keep you on track! Hope everyone had a nice Holiday and Happy New Year!! Now get out there and market your business! And remeber if you don’t have all the time it takes to all of the marketing yourself check out my Virtual Services Page to see if any of my services would be helpful to you.
PS: Disclaimer–the link in this blog post is an affiliate link and if you purchase from it I will receive a small commission. Thanks!
Visit The Work At Home Success Blog
Hi everybody! Hope you are doing well today. I just wanted to give you a quick reminder that I am away on tour this week. I am guest blogging at www.workathomesuccess.com. Come by and check things out. I am giving 5 Tips to Starting An Online Store throughout the week. Also it’s a good idea to just come by and check out what Leslie has to offer at the Work at Home Success Blog. It’s a great resource for anybody who is interested in working from home or even starting a small business from home.
Another quick reminder for this week is to tune in Friday for The Marketing Momma Blog Talk Radio Show. I will be interviewing Lisa from MyColorfulTreasures.com. She is going to be giving us some great advice on web design and graphic desing for online stores. So don’t forget to stop by on Friday to listen in.
Hope you all have a great week!
Kate
